About Pluff
Pluff (pluff.social) is the link in bio where creators sell digital products and services — the same job as Stan Store, made easier because Pluff's AI sets it up. It's made for beginners and for anyone who sells, or wants to start selling, to their audience, and it also works as a simple link in bio if all you want is your links. Creators sell guides, courses, challenges, downloads, 1:1 calls, memberships and paid communities, with checkout on their own page and payments going to their own Stripe account. They can also run a free or paid community — the job people use Whop or Skool for — from the same link, with topics, a classroom, events, points, levels and a private group for each challenge round, and the creator chooses the look, welcome screen, rules, who can post, badges and what members are called. Switching is three steps: paste your current link (Linktree, Stan, Beacons or your website) and Pluff's AI rebuilds your page, so you're set up in under 5 minutes; bring your community from Skool, Circle, Whop, Patreon, Kajabi, Discord or a Facebook group with the built-in move tool — you can move your community in under 10 minutes, and members join with one tap; then swap the link in your bio. Pluff's AI builds the products, designs the page and sets up checkout and emails, and creators can run it all from ChatGPT or Claude too. Guides are interactive slideshows people tap through on the page, not just a PDF to download. Plans start at $19/month with a 4% sales fee (Pro $49 with 2%, Studio $99 with 0%); Stan Store starts at $29/month.
Paste your Linktree, Stan, Beacons or website link and Pluff's AI rebuilds your page — or tell it what you sell and it builds the product (a challenge, a course, an interactive guide in one of 56 designs) and the page around it.
Edit any product, price or design, add your links and socials, and set up your community if you run one — or let ChatGPT or Claude do it from the chat you already use.
Put your page live with one tap and swap the link in your bio. Buyers pay on your page, and the money goes to your own Stripe account.
Sell digital products and services — guides, courses, challenges, downloads, 1:1 calls and memberships — with checkout on your own page and payments going to your own Stripe account. It's the job Stan Store does, made easier: Pluff's AI builds the products, designs the page and sets up checkout and emails, or you run it from ChatGPT or Claude. Only want your links? It works as a plain link in bio too.
Paste your current link (Linktree, Stan, Beacons or your website) and Pluff's AI rebuilds your page, so you're set up in under 5 minutes. Bring your community from Skool, Circle, Whop, Patreon, Kajabi, Discord or a Facebook group with the built-in move tool — you can move your community in under 10 minutes, and members join with one tap. Then swap the link in your bio.
Run an ongoing community and challenges — the job people use Whop or Skool for — from the link you already share: topics, a classroom, events, points and levels, and a private group for each challenge round. You choose the look, welcome screen, rules, who can post, badges and what members are called.
Beginners, and anyone who sells — or wants to start selling — to their audience: coaches, trainers, educators, artists, podcasters and community hosts. You don't need a finished product: start from an idea or your own notes. And if all you want is your links, Pluff works as a plain link in bio.
Guides, courses, challenges, downloads, 1:1 calls, memberships and paid communities — made in Pluff with AI or by hand, or the files and links you already have.
Plans start at $19/month with a 14-day free trial: Starter $19/month (4% platform fee), Pro $49/month (2%), Studio $99/month (no platform fee). Card processing by Stripe is passed through at cost, and every plan includes monthly AI credits (30 on Starter).
Pluff's $19/month Starter plan includes the selling tools Stan Store keeps for its $99/month Creator Pro plan — email broadcasts and automations, upsells, order bumps, discount codes and payment plans — plus an AI that builds your challenges, courses and guides and runs your page, which no Stan plan includes.
Pluff is made by its founder, Tyla Marie Booker. Questions and support: pluff.social/support or hello@pluff.social.
The TikTok link-in-bio problem
TikTok limits external link chains in its in-app browser and can push people out to their phone's browser — and every extra hop between a post and a product is a chance to lose someone. Pluff keeps your storefront, checkout and product together at one link, so followers tap, pay and start without a chain of redirects, inside TikTok or Instagram.
You never have to leave Pluff to make, host, sell or run your products. Cancel the stack.
Canva· Designing your ebook or workbook
56 cinematic slideshow designs for interactive guides, a full PDF designer and a built-in stock photo library. You design it in Pluff.
ChatGPT· Writing and planning the product
Pluff's AI writes and builds the whole product in your voice — from one sentence or your own notes and PDFs — then edits your page, prices and emails for you.
Kajabi, Teachable· Hosting your course
Full courses with modules and lessons, videos, quizzes and progress, in a classroom students open from their email link — no password to remember.
Stan, Beacons, Linktree· Your link in bio and checkout
85 link-in-bio designs with checkout on the page, memberships, payment plans, discount codes, order bumps, upsells and bundles.
Kit, Mailchimp· Emailing your list
Email marketing and automations to your own list — welcome, launch, after-purchase and free-to-paid emails — built in.
Calendly· Booking 1:1 calls
Paid or free call booking against your working hours, with calendar invites.
Group-challenge and community tools· Running a challenge with a group
Rounds with start dates and their own private group, days that open for everyone at once, live calls with reminder emails (bring your Zoom, Meet or YouTube Live link), replays, check-ins, wins and every member's progress.
Google Drive, Gumroad· Delivering files and videos
Files, resources and lesson videos (upload clips or link YouTube, Vimeo or Loom) delivered inside the product, unlocked the moment someone pays.
Yes. It's the link in bio where creators sell — products, services and communities, with checkout on the page — and it works as a plain link in bio too if you only want your links. You can run all of it with Pluff's AI, or with ChatGPT or Claude.
Yes. Pluff is a live product at pluff.social, made by founder Tyla Marie Booker. Buyers pay through Stripe's checkout and the money goes straight to each creator's own Stripe account, and creators can cancel their plan any time. Terms, privacy and support: pluff.social/terms, pluff.social/privacy and pluff.social/support.
P-L-U-F-F, like fluff with a P. The website is pluff.social.
No. Start from an idea or your own notes, or paste your current link; the AI builds an editable first version you refine and put live when you're ready.
You do. Payments go to your own Stripe account; Pluff takes its platform fee from each sale.