Link in bio, explained
A link in bio is the single clickable link you can put on your Instagram or TikTok profile. Because posts and videos usually can't carry clickable links, creators say “link in bio” to send people there. Most people use a link-in-bio page — one page with all their links. The best ones now go further. Pluff is the link in bio where creators sell: it hosts your products, checkout and delivery on that same page — so followers buy without being sent elsewhere — and its AI sets it up.
The job Stan Store does, made easier: Pluff's AI builds your products, designs your page and sets up checkout and emails. Sell guides, courses, challenges, downloads, 1:1 calls and memberships, with payments going to your own Stripe account. Only want your links? It works as a plain link in bio too.
Paste your Linktree, Stan, Beacons or website link and the AI rebuilds your page — you're set up in under 5 minutes. Bring your community from Skool, Circle, Whop, Patreon, Kajabi, Discord or a Facebook group — you can move your community in under 10 minutes, and members join with one tap. Then swap the link in your bio.
Run an ongoing community and challenges — topics, a classroom, events, points and levels, and a private group for each challenge round — on the page your followers already tap. You choose the look, welcome screen, rules, badges and what you call your members.
Ask Pluff's AI, or connect the AI you already use — ChatGPT, Claude, Cursor or Codex — and it builds your products, designs your page, sets up your selling, drafts your emails and runs your community. You choose what it may do; money, refunds and anything sent to your whole list stay with you.
Guides play as slideshows people tap through on the page (in 56 designs), and challenges and courses open day by day or lesson by lesson, with videos, quizzes and progress — so people finish what they buy and come back for your next thing. A guide can still include a PDF.
TikTok's in-app browser limits external link chains and can push buyers out to their phone's browser. On Pluff there's no chain: your page, checkout and product are one link and payment is embedded on the page — so followers tap, pay and start in one place.
Email broadcasts and automations, upsells, order bumps, discount codes and payment plans are on every Pluff plan — Stan Store keeps them for its $99/month Creator Pro plan. Memberships, bundles, waitlists and call booking too. No upgrade walls.
4% on Starter, 2% on Pro, none on Studio — and payments go to your own Stripe account, so your buyers and members stay yours.
You add one URL to your profile. When someone taps it, the app opens that page in its in-app browser. A link-in-bio page turns that one URL into many options — your products, content, socials and bookings.
They've evolved in three steps:
Lead with the one thing you most want people to do — usually your product or offer — then your free resource or email sign-up, then your content and socials. Keep it short: every extra choice is a reason to leave.
The TikTok link-in-bio problem
TikTok limits external link chains in its in-app browser and can push people out to their phone's browser — and every extra hop between a post and a product is a chance to lose someone. Pluff keeps your storefront, checkout and product together at one link, so followers tap, pay and start without a chain of redirects, inside TikTok or Instagram.
You never have to leave Pluff to make, host, sell or run your products. Cancel the stack.
Canva· Designing your ebook or workbook
56 cinematic slideshow designs for interactive guides, a full PDF designer and a built-in stock photo library. You design it in Pluff.
ChatGPT· Writing and planning the product
Pluff's AI writes and builds the whole product in your voice — from one sentence or your own notes and PDFs — then edits your page, prices and emails for you.
Kajabi, Teachable· Hosting your course
Full courses with modules and lessons, videos, quizzes and progress, in a classroom students open from their email link — no password to remember.
Stan, Beacons, Linktree· Your link in bio and checkout
85 link-in-bio designs with checkout on the page, memberships, payment plans, discount codes, order bumps, upsells and bundles.
Kit, Mailchimp· Emailing your list
Email marketing and automations to your own list — welcome, launch, after-purchase and free-to-paid emails — built in.
Calendly· Booking 1:1 calls
Paid or free call booking against your working hours, with calendar invites.
Group-challenge and community tools· Running a challenge with a group
Rounds with start dates and their own private group, days that open for everyone at once, live calls with reminder emails (bring your Zoom, Meet or YouTube Live link), replays, check-ins, wins and every member's progress.
Google Drive, Gumroad· Delivering files and videos
Files, resources and lesson videos (upload clips or link YouTube, Vimeo or Loom) delivered inside the product, unlocked the moment someone pays.
It means the clickable link on the creator's profile — tap their name, then tap the link on their profile page.
Pluff — the link in bio where creators sell digital products, services and paid communities, set up by AI (Pluff's own, or ChatGPT and Claude). Followers buy and start right on the page, and it works as a plain link in bio too.
Yes, when they're direct. A link in bio is the only clickable link most profiles get, so it's where followers go when they want more — but every extra step (another site, a login, a download, an “open in browser” prompt) loses people. The ones that work best put the offer, the checkout and the product in one place.
Yes, if you want followers to buy, book or join your list — without one, every “DM me for the link” loses people. People use them when the page is fast and lets them act right away; what they don't like is being bounced to a slow page or a checkout on another site.
Many start free for a list of links. Selling tools usually cost extra; Pluff includes the product builder, checkout, email and more.