Pricing that gets cheaper as you grow
Higher plans cost more up front but take a smaller cut of every sale — past about $2,000 a month in sales, Studio (no platform fee) costs you less overall.
Pluff's $19/month Starter plan includes the selling tools Stan Store keeps for its $99/month Creator Pro plan — email broadcasts and automations, upsells, order bumps, discount codes and payment plans — plus an AI that builds your challenges, courses and guides and runs your page, which no Stan plan includes.
Starter
Standard AI creation to launch and start selling.
$19/mo
Free for 14 days · cancel anytime
- 30 AI credits a month — about 2 full products or 5 quick ones
- 4% platform fee + Stripe processing
- The full Pluff Assistant — builds, edits and sets up your page
- White-label storefront (no Pluff badge)
- Full videos in your bio — free, sign up first, or pay to watch
- Email marketing — 2,500 emails a month, automations included
- Call booking, PDF exports, analytics
Pro
Most popularMore AI credits and a lower fee.
$49/mo
Free for 14 days · cancel anytime
- 120 AI credits a month — about 8 full products or 20 quick ones
- 2% platform fee + Stripe processing
- The full Pluff Assistant — builds, edits and sets up your page
- White-label storefront (no Pluff badge)
- Full videos in your bio — free, sign up first, or pay to watch
- Email marketing — 10,000 emails a month, automations included
- Call booking, PDF exports, analytics
Studio
No platform fee and the biggest AI allowance.
$99/mo
Free for 14 days · cancel anytime
- 400 AI credits a month — about 26 full products or 66 quick ones
- No platform fee + Stripe processing
- The full Pluff Assistant — builds, edits and sets up your page
- White-label storefront (no Pluff badge)
- Full videos in your bio — free, sign up first, or pay to watch
- Email marketing — 50,000 emails a month, automations included
- Call booking, PDF exports, analytics
What you'd pay at your sales
Plan price + platform fee per month. Stripe processing is extra on every plan.
Starter
$219
$19 + 4% of sales
Pro
$149
$49 + 2% of sales
Studio
$99
$99 + no platform fee
Cheapest at this volume
Less than an AI chat subscription
Everything you need to sell, from $19/month
Your AI product builder, link-in-bio storefront, checkout, email marketing, memberships and call booking — for less than what creators pay for just one of these:
- Claude Pro$20/mo
- ChatGPT Plus$20/mo
- Stan Store Creator$29/mo
- Pillar Creator$39/mo
- Teachable Starter$39/mo
- Kajabi Basic$179/mo
How AI credits work
A quick challenge (up to 7 days) or mini-guide is 6 credits, a 14-day challenge or workbook 10, a full 30-day build 15, and each chat refinement 1. Manual edits, PDF downloads and analytics are always free, and a failed generation is refunded automatically.
Extra AI credits
50 for $10 · 150 for $25 · 500 for $60. Top-ups never expire; your plan's monthly credits reset each billing period.
Start for free
Every plan starts with a 14-day free trial with 15 AI credits and payments on. Add a card to start — nothing is charged until the trial ends, we email you 3 days before, and you can cancel anytime before then.
Payouts
Standard payouts carry no Pluff fee and go out weekly, every Friday — you can change the schedule in Payments. Eligible creators can access available funds within minutes with instant payouts, for 2.5% (min $0.50) per payout. Payout speed and eligibility are determined by Stripe underwriting.
If you cancel
Buyers keep everything they already bought, and everything you made stays saved. Your page goes offline and the AI pauses until you choose a plan again — it all comes back the moment you do.